Reader will be shut down on July 1. Users wanting to port their content to another RSS rich site summary feed can use Google Takeout to move it over the next four months. The move is part of a massive "spring cleaning" that Google began in and which has nuked about 70 of its wide array of products.
The point is focus in a time when mobile technology is dramatically and quickly changing the computing world, said Holzle. To date, the strategy has claimed well known products like iGoogle and Google Labs. But none of the products placed on the sunset list so far ever developed quite the ardent following that Google Reader did. It was a product ahead of its time that, eventually, time passed by.
Making Reader history Like many popular Google products, Reader began life as a 20 percent time project inside Google. Chris Wetherell , who at the time was an engineer on Blogger, built a prototype as a way of aggregating headlines from far-flung websites into a single place. Over the next couple years, Wetherell tinkered with his creation -- until, he says, the product evolved into Reader by accident. Reader, which was released to the public as a Google Labs project on Oct.
An explosion of places offered news and other information, but the companies making Web browsers were still trying to find the best way for users to organize bookmarks and jump between tabs.
Companies like Delicious built entire businesses around bookmarking in an effort to sidestep the browser wars and make sharing links easier and more social. The advent of RSS feeds allowed publishers to create content feeds for particular authors, sections of a site, or even just stories tagged with a certain keyword. Readers, in turn, could subscribe to just the feeds they wanted, and get a personalized reading experience.
Google later coupled this with technology from Feedburner , which it acquired in , to provide statistics about RSS feed readership and help publishers profit from it. Neither change was likely to have been made precipitously. Rubin has a reputation as a fierce competitor who sometimes clashed with others regarding the Google services that would appear on Android, said people familiar with the matter.
Pichai is likely to be more accommodating and willing to integrate Android with more Google services, these people said. I am no tech whiz, and a lot of my favorite blogs are only saved in Google Reader. I guess Google is running out of server space or something, but I came to count on this service… damn you Google!
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