Rumor had it that Apple had to push the release of the X to November due to difficulty in manufacturing some of the new components in the phone. As those components become easier to manufacture, we bet future versions of the X will debut in September, too. Plus, while the iPhone X didn't actually hit the streets until November, it was announced in September at the same time as the iPhone 8 series.
Throwing a slight wrench into the new-iPhone-every-September rule is also the iPhone XR, with its October release date. Still, that model was announced in September, at the same time as the iPhone XS and XS Max, so people were at least aware of that model, and could wait to buy it if they wanted, starting in September. The release of the iPhone 12 series could mark a shift in the September release window for new models. The four iPhone 12 models were released in late October and mid-November Those delays may have had as much to do with manufacturing delays as Apple's preferred schedule, so we'll need to wait until to see if this move represents a permanent change.
The other important question is whether you should wait for the release of a new iPhone model before you upgrade. If you're considering upgrading anytime in the first half of a year, we recommend waiting until September when new models are announced and older models get discounted. Since we can say with some confidence that the new iPhone models will come out every September, it makes sense to wait until at least mid-September if you're planning to upgrade. After all, why buy a phone that won't be the latest and greatest in just a couple months or weeks!
Your decision will be driven by whether your current phone can last that long — probably not, if it's broken or malfunctioning, for instance — but if you can wait until fall, do so. And then you can enjoy the new iPhone. While everyone likes to get the latest and greatest, it's worth paying attention to what happens to older models when Apple releases new ones. In most cases, last year's top-of-the-line model sticks around at a lower price.
So, if you're ready to upgrade but are also looking for a deal, it can be a good idea to wait until Apple releases a new model and then snap up last year's best model for a lower price. Actively scan device characteristics for identification. Use precise geolocation data. Select personalised content. Create a personalised content profile. Measure ad performance. Select basic ads. Create a personalised ads profile. Select personalised ads.
Apply market research to generate audience insights. It uses 5-nanometer technology and has nearly 15 billion transistors to tackle the most demanding tasks, including the latest computational photography features. A new 6-core CPU with two high-performance cores and four high-efficiency cores is up to 50 percent faster than the competition, the fastest in any smartphone, and handles demanding tasks smoothly and efficiently, while the new 4-core GPU is up to 30 percent faster than the competition and enables more lifelike visuals and lighting effects in graphics-intensive games.
The new core Neural Engine is capable of Major advancements to the next-generation ISP, paired with computational photography and powerful camera hardware, combine to create the new dual-camera system. The world is quickly moving to 5G, and iPhone offers an advanced 5G experience, transforming the way users connect, share, and enjoy content. The customized hardware design in the iPhone 13 lineup features more 5G bands, allowing it to work in more places on 5G for greater coverage and performance.
Users can experience higher-quality video streaming on their favorite platforms, more competitive gameplay in multiplayer games, faster download and upload speeds, and so much more. FaceTime calls feel more natural with spatial audio and a new Portrait mode, new Focus features help users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action. Apple Maps brings beautiful new ways to navigate and explore the world with a new three-dimensional city-driving experience and walking directions in augmented reality.
Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys, and new privacy controls in Siri, Mail, and more places across the system further protect user information.
Both models also use percent recycled gold in the plating of the main logic board and the wire in the front camera and rear cameras. Redesigned packaging eliminates the outer plastic wrap, avoiding metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by Today, Apple is carbon neutral for global corporate operations, and by , plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles.
This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be percent carbon neutral.
Apple revolutionized personal technology with the introduction of the Macintosh in Images in this article. Newsroom Open Newsroom navigation Close Newsroom navigation. App Store. Apple Arcade.
Company News. Store News. The TrueDepth camera system has been reengineered to provide more display area, while the redesigned rear camera layout with diagonally arranged lenses enables the advanced dual-camera system. The Most Advanced Dual-Camera System in iPhone iPhone 13 and iPhone 13 mini represent a massive leap in camera design with advancements in hardware and computational photography that deliver stunning photos and videos.
Smart HDR 4 features improved color, contrast, and lighting for each subject in a photo, including in challenging conditions, making images more true to life. The bigger sensor on the Wide camera captures nearly 50 percent more light, which helps for taking even more impressive Night mode shots. The custom-designed Ultra Wide camera with a new sensor captures images with more detail in the dark areas of photos and videos with less noise. Capturing fun, creative perspectives is easy with the Ultra Wide camera.
Users can experience higher-quality video streaming on their favorite platforms, more competitive gameplay in multiplayer games, faster download and upload speeds, and so much more.
FaceTime calls feel more natural with spatial audio and a new Portrait mode, new Focus features help users reduce distraction, notifications have been redesigned, and Live Text uses on-device intelligence to recognize text in a photo and allows users to take action.
Apple Maps brings beautiful new ways to navigate and explore the world with a new three-dimensional city-driving experience and walking directions in augmented reality. Weather is redesigned with full-screen maps and more graphical displays of data, Wallet adds support for home keys, and new privacy controls in Siri, Mail, and more places across the system further protect user information. Both models also introduce percent recycled gold on the plating of the main logic board and the wire in the front camera and rear cameras.
Redesigned packaging eliminates the outer plastic wrap, avoiding metric tons of plastic and bringing Apple closer to its goal of completely removing plastic from all packaging by Today, Apple is carbon neutral for global corporate operations, and by , plans to have net zero climate impact across the entire business, which includes manufacturing supply chains and all product life cycles.
This means that every Apple device sold, from component manufacturing, assembly, transport, customer use, charging, all the way through recycling and material recovery, will be percent carbon neutral.
Apple revolutionized personal technology with the introduction of the Macintosh in Images in this article. Newsroom Open Newsroom navigation Close Newsroom navigation. App Store. Apple Arcade. Company News.
Store News. The pro camera system on iPhone 13 Pro and iPhone 13 Pro Max features an all-new Ultra Wide camera with autofocus which enables macro photography natively on iPhone, a new Wide camera, and a new Telephoto camera with increased 3x optical zoom. The Most Advanced Cameras Ever on iPhone With new sensors and lenses for all three rear cameras, optimized to work seamlessly with iOS 15 and powered by the new image signal processor ISP in A15 Bionic for improved noise reduction and tone mapping, the iPhone 13 Pro lineup features the best camera system ever on iPhone.
The new Wide camera lets in up to 2. With 1. The larger Wide camera sensor on iPhone 13 Pro and iPhone 13 Pro Max offers less noise and faster shutter speeds needed for various lighting conditions. Both models feature sensor-shift OIS, so images and videos are always smooth and steady, even when the user is not. Smart HDR 4 makes photos even more true to life with improved color, contrast, and lighting, even in group shots.
With a 77 mm focal length, the Telephoto camera on iPhone 13 Pro and iPhone 13 Pro Max lets users get even closer to their subjects for portraits and video. The new lens design and autofocus capability on the Ultra Wide camera, along with software integration, brings macro photography to iPhone for the first time. Even the smallest objects appear larger than life, magnified with a minimum focus distance of 2 centimeters.
Macro also extends to video with options for Time-lapse and Slo-mo. Powered by A15 Bionic, Photographic Styles allows users to add their personal preferences to every photo, applying adjustments to Tone, Warmth, and Vibrance, while preserving important elements of the image like skin tones. Cinematic mode gives users the ability to add beautiful focus transitions and background bokeh in video, for more dynamic storytelling in creative projects and treasured memories.
A15 Bionic with 5-core GPU for Best-in-Class Performance A15 Bionic in the iPhone 13 Pro lineup is even more advanced, offering impressive power and efficiency, and driving the incredible new display, camera, and video features never before possible on iPhone.
Next-generation image signal processor in A15 Bionic, new video encoders and decoders, and tight software integration enable computational photography and video capabilities never before possible on iPhone. Redesigned Inside and Out, Durable Design, and a Huge Leap for Battery Life The all-new Pro lineup features a premium flat-edge design, crafted with exceptional materials, including the surgical-grade stainless steel band, with an elegant finish that is resistant to abrasion and corrosion, and a textured matte glass back.
Crafted with premium materials, iPhone 13 Pro and iPhone 13 Pro Max provide incredible durability, and are protected by the Ceramic Shield front cover, exclusive to iPhone.
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